The Ultimate Money Making Guide

Frames are used by many webmasters to have a main page and then several secondary pages in it.

It makes it easier for them to just design the navigation one time instead of having to do it on every single page. Sounds nice, right? It’s not!

For one, you can’t link to specific pages, as all of those are acessed through the main page and there is only one link: the one on the main page.

This is also bad for search engine optimization. You want search engines to find that content, but with frames it makes it harder for them to do so.

Another thing is keeping it fresh. Give users reasons to come back with quality, fresh content! If they keep coming back, it’s more likely they’ll buy your products.

If you read previous posts about choosing a web hosting service, you’ve seen that we’ve covered this before (if you haven’t, I’d advise you to do so).

Besides the problems on the server, not every user has a fast internet connection, which makes some pages extremely painful to load. And users won’t wait, they’ll leave the site! Remember, you need to capture their attention, not cause them trouble.

That is why a clean, non-image heavy look is always good.

Next up, the pop-ups. And quite frankly, I would bet you hate them. Don’t lie, everyone does. It’s always annoying to see them when you’re browsing, so remember that’s how your costumers will feel when they’re checking your page.

Next up is music. Some try to add some music to their website, but I can tell you this: besides killing the bandwidth, it can be annoying for costumers to have music played without their permission. Besides, not everyone likes the same type of music, so you may lose costumers!

These are pretty easy to follow rules.

About the page width, remember: If the users need to scroll horizontaly to read the rest of the text, then your design is failing. I absolutely hate to have to do that as it’s not a common thing to do.

There are 2 problems with complex backgrounds:
1 – Longer loading times with more brandwidth taken. This can even cause the user to just give up on loading the website and move away.
2 – It distracts users and gives your website a more heavy feel to it you should avoid.

If you’re using a template or even when building a website by your own, make sure all the pages feel the same and not different websites. Imagine only one page has a specific search box. People don’t want to navigate through a lot of pages just to find which one has it!

You may think this is getting a bit too specific, but when you’re running a big business (or building one), everything matters and you’ll see a change in sales with every little specific thing you change.

First of all, the links. Some webmasters think that the default color scheme doesn’t look good on their website, so they change it up. Big Mistake! Don’t do it. Users are already used to those blue links and if they see something different, it’s less likely they’ll click on them. It won’t affect the design having them, so leave them standard!

The color chemes is just keeping them along with the theme. Pink for a men’s website? Not a good choice. Washed colors for a health website? Won’t work. This is a matter of common sense more than anything, don’t experiment with these.

White Spaces between text helps users read it more easily. Notice how I leave a line between paragraphs. If it was all together, it would take a lot of effort to read it, believe me.

Some internet marketers try to ‘innovate’ using some weird fonts, and while they may like them, most users don’t. In fact, most will have trouble trying to read things if they’re written in a font they’re not used to.

Another problem is that if the font you’ve chosen isn’t on the visitors computer, then the text won’t appear the way you would wish it to do so.

That is why I recommend you to stick with only one of 3 fonts, which are the most common ones for web pages: Arial, Verdana and Tahoma. No others will do the trick as much as that one.

Remember, your website must have great content, but if users are having trouble even reading that content, you’re loosing potential costumers (and money, obviously).

Another important aspect is the font size. Recent browsers have zooming options, but you don’t want to make users have to mess up with them to be able to read what you’ve written, right? They’ll just leave the website and find the information somewhere else.

Another important rule is: Don’t use dark backgrounds. They may seem cool at first, but they have text extremely hard to read.