Browsing Posts in Search Engine Optimization

Best traffic comes from search engines, as it’s a free source of traffic that’ll get you costumers which are looking for something you’re providing. Having your website on the search engines can be, however, pretty hard.

Some companies are using this to create services (paid services, that is), which will submit your website to search engines for a fee.

There are 2 things you need to consider here:
1. Most search engine traffic comes from a couple of websites – There are hundreds if not thousands of search engines out there, but most traffic will come from only a couple of them (Google, Yahoo, MSN, etc.), so submitting to hundreds of search engines will not get you a significant amount of traffic increase.

2. Sometimes search engines de-index your pages – This means that from time to time you’ll have to re-submit your website.

Now, you may think: are these submission services worth it? This is something that will depend. Search engine’s robots will crawl your website from time to time and if there are enough backlinks (links from other websites to your own website), you get indexed. The more backlinks you have, the better ranking you’ll get.

There are innumerous techniques of getting backlinks, but you should always aim for quality. Links from high ranked websites will get you more ‘points’ to the search engine ranking.

The question remains: is it worth it to get other to submit the websites? Is it even worth it to submit the websites yourself? If your website is SEO (Search Engine Optimized), then you shouldn’t need that, as you should start ranking up with no need to pay extra. However, if you’re struggling to get your website on search engines (not ranking high, just on the search engines), you should give it a try.

SEO: Meta Tags

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Meta tags come as an important part in Search Engine Optimization. They are extra information for search engine spiders to index your website.

Title Tags – This is one of the most important factor in how a search engine will rank your website. These title tags should include the most relevant keyword phrases.

Description Tags – Another very important part, and you should include your main keywords once or twice in it.

While many believe that meta tags aren’t important anymore to most search engines, it doesn’t really hurt and the work is minimal.

So, you’ve built a really nice website and you’re trying to optimize it for search engines.

One important thing to remember is that search engines don’t care about graphics, images, javascript and often get confused when a webpage is filled with tables.

When creating your website or using a template, make sure it’s not too filled with useless content, as ’spiders’ won’t detect them and your page will be ranked below what it could.

It has been proved that for Search Engine purposes, your pages should have AT LEAST 250 words for them to actually be read as pages by Search Engine spiders (or robots or web crawlers, which are the macanisms behind indexing pages on the search engines).

Less than that and your page will be useless (well, maybe useless is a bit harsh, but less helpful, that’s for sure).

SEO: Site map

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This is good for both search engines and users. In fact, a site map will make it easier for users to navigate or find specific content, which is good when you don’t have a search box on your website.

Another alternative would be the use of categories, which this website is using (mainly as it’s a blog type of site).

Be warned, though, that if you have a lot of pages, you may want to break it down to categories before heading over to individual links.

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