Browsing Posts published by admin

  • ISBN13: 9780596155797
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.

You’ll find everything you need to work with AdWords, which lets you generate text ads to … More >>

Google Advertising Tools: Cashing in with AdSense and AdWords

Let me tell you a story about karma and how I made $250 by
reporting an Adsense cheater!

It started when I came upon a web site where some kid was
blatantly breaking the rules by asking his buddies to click on
his Adsense ads.

This has got to be one of my biggest pet peeves! Why do people
think they can break the rules at the expense of other peoples’
AdWords budgets?

So I did what a lot of people do… I contacted Google!

I figured Google would shut this punk down immediately. Boy was
I wrong!

Every time I went back to this kid’s web site the message asking
his friends to click the ads were still there! This went on for
a few weeks and I really started to get ticked off at the lack
of response on Google’s part.

So I decided to take matters into my own hands.

I used this software I created called “Google Sponsor Lister”
(You can get it at AdsenseSchool.com) to find every sponsor who
was targeting this kid’s niche.

I contacted each sponsor directly and told them there was a
chance their ads were being displayed on a cheater’s site. I
figured if THEY complained to Google, something would happen!

Well I guess I was right! One of the sponsors emailed me back
two days later and said:

“I want to thank you for pointing out the kids clicking on my
ads. I turned it over to my Google rep, and he called today to
let me know Google is disabling their account. Also, he said
Google is crediting me a decent amount for fraudulent clicks
over the last quarter. What’s your address? I’d like to send you
a little thank you gift.”

How awesome is that? I was so excited! Not because he was going
to send me a “thank you gift”… but because I figured out how
to get that punk’s shut down!

It’s funny how Google shut this kid down in TWO DAYS because a
sponsor contacted them but when I had been trying for weeks,
nothing happened. Makes you think…

Anyway… I told him he didn’t have to thank me and he
definitely didn’t need to send me a gift. I was just happy to
know I saved him a couple bucks and this punk got his account
canceled.

He replied with the following…

“Thanks again. I actually spend several hundred thousand dollars
a month on Google, so at least they responded to me quickly.
Also, the rebate they gave me was fairly substantial (several
thousand). I’d really like to buy you an Amazon gift certificate
or an iPod or something if you’d like to tell me how to send it
to you, because I don’t think I would have been proactive about
this if you hadn’t contacted me. Either way, it’s great that
you’re being a good samaritan.”

SEVERAL THOUSAND DOLLARS? I thought I saved him a couple bucks
at most!

I was floored when I read that because I knew Adsense cheaters
hurt sponsors but I never thought it was that bad!

So I told him if he REALLY wanted to send me an iPod or an
Amazon gift certificate, I wouldn’t stop him! ;-)

He ended up sending me an Amazon.com gift certificate worth
$250!

Long story short… I am now a true believer in Karma! :-D

I think this teaches us a couple important lessons…

First, telling Google about Adsense cheaters is fruitless… but
informing the sponsors, and asking them to contact Google, works
immediately!

And second, ripping off AdWords sponsors is big business. Don’t
think for a second it’s a victimless crime!

Oh and now I’m a true believer in Karma!

Maybe you won’t make $250… but at the very least you’ll help
get rid of another Adsense thief and save a business owner some
money

With permission from the Google AdWords Guide: Novice to Expert to Superhuman – http://www.AdwordsCampaign.net

1. RELEVANCE

    A primary aim is to reduce your cost per click (CPC). Google will favour you with a low cost per click if you master the concept of relevance. If you don’t, your pay-per-click rate will be high, your profits will suffer, your campaigns will probably fail, and your competitors will beat you.

    Google is the undisputed leader (by far) among search engines because it provides searchers with results more relevant than those of any other. When a surfer types in a search term, Google’s complex algorithm returns pages that match closely the words searched for.

    Google applies the same principle to AdWords advertisements. Ads that are more relevant than others are given preferential treatment. Less relevant ads are allowed to compete, but they are penalized by a high cost per click.

    Google AdWords employs two distinct modes of measurement of relevance: A. Robot; B. Human.

    A. An automated program compares the search term not only to your advertisement text, but also to the keywords in its Ad Group, to the URL of the specified landing page and even to the textual content of the landing page itself, to determine how relevant these components are to each other. If all four are tightly integrated with the search term, you’ll pay a very low cost per click — perhaps only 5 cents — and still command a high position on Google’s first page. Any component that does not match the search term closely causes the CPC to rise, perhaps even by a factor of a hundred!

    B. Every time Google displays your ad, it records the fact. This is known as an “impression”. If a surfer clicks on the ad, Google records that also, and divides the number of clicks by the number of impressions. The result gives your ad a “click-through” rate (CTR). A similar calculation is made for your keywords that appear in the search term, to give them their own click-through rate. Google AdWords assumes that, if a human clicks on your ad, it is probably relevant to the search term typed in.

    As your CTR rises, so do your keywords’ Quality Scores, and, as more and more keywords’ Quality Scores rise, so does the Quality Score of the entire Ad Group. The higher the Quality Score is, the lower will be the cost per click. Conversely, the fewer clicks your ad gets whenever it’s displayed, the lower your Quality Score and the higher your cost per click will be.

How to Increase Relevance of the 4 Components (keywords, ad text, URL, landing page)

If you create a campaign manually (rather than by “brute force” means), use only one keyword phrase per Ad Group, e.g., “adwords guide”, and specify exact match initially. Once the Ad Group’s Quality Score has increased, expand it to phrase match also, to capture phrases such as “online adwords guide” and “adwords guide for beginners”. (To specify broad match, to capture search terms like “adwords online guide” and “guide to adwords”, is impractical unless you use “brute force” software.)

Use the precise keyword phrase in the heading of the Ad Variation, and sprinkle the keywords in the two description lines.

Use the keyword phrase, hyphenated or unhyphenated, in the display URL, e.g., “/adwords-guide” or “/AdWordsGuide”. Not only does Google’s robot consider it relevant, but humans do, too, and are more likely to click on the ad.

Use the keyword phrase, hyphenated or unhyphenated, in the destination URL of the landing page, e.g., “/adwords-guide.html” or “/AdWordsGuide.htm”.

If possible, register domain names, both hyphenated and unhyphenated, containing the keyword phrase. Use the hyphenated one in the display and destination URLs, and redirect the unhyphenated one to the hyphenated one for other promotion purposes.

Use the keywords in the landing page content as follows:
– The precise keyword phrase in the

www.AdwordsCampaign.net is updated frequently with free advice about Google AdWords strategy, tactics, tips tricks and techniques for success in AdWords advertising.

It’s important that you understand something about affiliate marketing from the very beginning -

Earning affiliate income isn’t easy for the average person.

Let’s face it, there are 50 gazillion other people out there doing the exact same thing you are doing – if you could remember what it is that you are doing. :)

So, that’s what I want to address. Here’s the mindset that I want you to remember: there are only so many customers out there. And each affiliate in the program is doing basically the same thing to try to reach them.

That’s why you are going to be different. Got it?

Before I jump into what I consider to be the “real secret” to earning commissions with affiliate programs, let me share with you a basic concept that is going to be important to what you are going to learn today.

Here is how the average affiliate approaches promoting their affiliate link…

A) Send out a mailing. Purchase ezine ads. Get a few pay-per-click keywords. Post a few links. Make a small profit. Get discouraged. Move on to the next affiliate program.

Or, if they are slightly more aggressive…

B) Send out a mailing. Purchase ezine ads. Get a few pay-per-click keywords. Post a few links. Write a few articles. Create an eBook. Do a joint venture. Swap ads. And they continue promoting that same affiliate program until they (along with a few other aggressive affiliates) have found every potential customer on the face of the earth. Make a decent profit. Where do I go now? Move on to the next affiliate program.

While I certainly agree that the “slightly more aggressive” affiliate is on the right trail with their approach, it still leaves a common problem that all affiliates have…

Finding NEW customers.

You make an affiliate sale. Great. You make another one. Great. You keep working and working and working to make another sale and another sale and another sale. Now, remember, there are a gazillion others out there trying to do the same thing. And, even if all of these other affiliates only make one or two sales each…

..that’s a LOT of customers that you WON’T be selling to!

For example: If there are 10,000 affiliates promoting Product A and they all, on average, sell just 2 copies each, that’s 20,000 customers that are immediately unavailable for you to sell to.

Doesn’t matter how hard you promote and how much you do, you WILL NOT sell them a second copy of something they have already bought. Even if they love it. They won’t buy another copy.

So, here’s the “real secret.” While everyone is promoting the heck out of all of the same programs you are, you need to refine who it is that you are promoting.

***Bottom line: Start FOCUSING on those affiliate programs that offer MONTHLY commissions.

Here’s why. Let’s say you promote an absolutely awesome product by Mr. Guru that sells for $29.97. And Mr. Guru gives you 50% commission. By the time all of the processing fees are out of the way, you earn about $14.00 for a new customer.

And you’re done with that customer — it’s time to move on and find the next guy.

HOWEVER, if you promote an affiliate program that pays MONTHLY, let’s say a membership site, then here’s what you would find happens…

The membership site is $27.00 PER MONTH. You earn $13.50 per MONTH for every referral you make for as LONG AS THEY REMAIN ACTIVE!

With the $29.97 product, you earn $14.00 for all of your efforts in finding a customer. One time commission. That’s it. Time to find another customer. With the MONTHLY service, you earn about the same commission for that same customer. Then, next month you earn that commission over again! Month after that, you’re still earning that same commission from that same customer. For each and every month that the customer continues to use the service you continue to bring in the commission without finding a new customer.

Do you see the potential here?

It makes much more sense to focus on promoting affiliate programs that bill monthly and pay commissions monthly. That way, you continue to earn profits from the…

Same customer base!

If I am going to buy ads and purchase pay-per-click keywords and create eBooks and bust my behind to get those customers, I’d sure rather get paid every month (without doing a bit of extra work, mind you!) that to only earn a one-time commission.

While this isn’t as good as MONTHLY income, choosing an affiliate program that offers you LIFETIME customers is the next best thing. For example: With some programs when you recruit a customer , they are yours for life. If they purchase future product releases, then YOU receive the commission as the original referrer. It’s a good second option, but it’s not as good as getting paid monthly!

So, what should you promote? Your eyes have been opened. You’ve seen the light. You realize that what you’ve just read does make sense. And you want to get paid monthly!

So, what should you promote? While you definitely need to check things out yourself and make that determination on your own, let me give you a short list of TYPES of offers that you can promote that bill monthly and award monthly commission checks.

* PLR AND RESALE RIGHTS CLUBS

* MEMBERSHIP SITES

* WEB HOSTING

* AUTORESPONDERS AND LIST MANAGEMENT TOOLS

* COACHING CLUBS

* PAID NEWSLETTERS

* SERVICES (AD TRACKING, LEGAL DOCS, MANAGEMENT, ETC.)

The important thing is for you to identify at least one really good affiliate program that offers residual income possibilities for you.

Once you find the right program to promote, it’s a matter of getting as many different people to click on your link as possible. How would you like to have someone teach you ONE simple way to promote your affiliate links every week? Read on for details…

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea! Visit to learn more Affiliatenaire.com

These few important affiliate marketing tips will help you choose the best affiliate program for your unique needs.

So, how do you go about choosing the right affiliate marketing program? Well, there are a number of considerations when looking at different programs.

Besides the product itself and the company you’ll be representing (make sure you do your homework here), one of the primary considerations will be the type of performance base your program rewards you by.

Programs will pay per click for ads that you place for products and or services; pay per lead, in which cast a prospect simply fills out a short information form; and still others pay a percentage per sale.

It will be up to you to look at how your efforts will be rewarded and to also check into how other affiliates rate each program. Some programs require that you have a website in place with a minimum amount of daily web traffic to promote their product and others not so much.

When making your decisions, keep in mind that it’s easier to get a click than it is to get someone to fill out a form; which is in turn easier than helping someone make a purchase. Depending on your audience and how well a program can be expected to perform, make your selections accordingly.

Another very important consideration is the level of support and training you receive from the program you select. From the perspective of using these programs to increase you knowledge of online marketing, I’d rate this point at the top of my list for choosing a program to join.

Finding a program that offers you the tools and support to learn and do well should be a number one priority in your selection process.

Why are entrepreneurs still struggling to realize the near infinite business potential of the web? http://www.better-online-business-opportunity.com/Ab

Powered by Yahoo! Answers