This is probably the best and most effective way of marketing online. This method is basically users allowing you to send them marketing e-mails.

As users will be signing in on a list voluntarily, this method doesn’t fit as spam and so it is allowed by both affiliate networks and e-mail service providers, so there won’t be any trouble for you. The great thing about these lists is that they aren’t all that expensive and allow you to keep making sales with new products without the need to always start from scratch (unless you’re looking into a new niche).

The main problem to some affiliate marketer is HOW to get users to sign up. There are several answers which comprise the most varied strategies, but the one I found to be the best is by giving something for free. Basically you drive costumers to a page in which they can get something for free if they sign up to your mailing list. This method even allows you to profit right away, by presenting an OTO (One time offer) afterwards for a product at a discount price.

What you write on the e-mails you’ll be sending is also something you need to be careful about, as you’ll get different results with different writing methods. The way you approach the ones that read the e-mails can get you significant differences in the conversion rate. One of the methods that is regularly used is to build suspense over an upcoming product, which usually results in a greater amount of sales.

There are a lot of methods of improving those rates, in fact, but to use this method, you’ll need a service that can provide you a way of sending the e-mails and managing your list.

There are several services doing this nowadays, but I can tell you that no-one is as good as Aweber. The problem with most of these services is that the failure rate of your e-mails (the % of e-mails that don’t reach their destination) is too small for the service to be effective. From experience, Aweber proved to be the best, with really low failure rate (usually less than 1%).

Good luck building those subscriptions lists.