After building a really nice website, it won’t help you just having it online. What you need is traffic, obviously.

There are several ways of getting traffic to your website, some more effective than others. There are two things you need to consider when getting traffic to your website, and it is based on 3 things: effectiveness, time consumption and price.

The ideal source of traffic is effective, doesn’t consume any of your time and it’s cheap (possibly free). The closest you can get to this is through organic traffic, which comes from search engines. It’s completely free (unless you’re paying someone to submit your website to these search engines, which I find to be a waste of money as you can get equally good results by letting the spiders get your links) and it gives you really directed traffic which means higher conversions. The only problem is time. It is a method that can take a while to get good (or even decent) results unless you know how to properly build it.

The free options are always limited in terms of effectiveness and won’t get you much traffic unless you spend a good amount of time with them. That is why some prefer to pay for the traffic.

You may be wondering: why would you pay for it if you can get it for free? The answer is very simple: it’s really effective (if you’re using a service like AdWords, people will only click to your website if they’re really interested in the content you’re providing) and doesn’t consume any time at all (ok, you need to setup the ad, but that doesn’t even count).

Next we’ll go into some of these melhods for best results.