You may think this is getting a bit too specific, but when you’re running a big business (or building one), everything matters and you’ll see a change in sales with every little specific thing you change.

First of all, the links. Some webmasters think that the default color scheme doesn’t look good on their website, so they change it up. Big Mistake! Don’t do it. Users are already used to those blue links and if they see something different, it’s less likely they’ll click on them. It won’t affect the design having them, so leave them standard!

The color chemes is just keeping them along with the theme. Pink for a men’s website? Not a good choice. Washed colors for a health website? Won’t work. This is a matter of common sense more than anything, don’t experiment with these.

White Spaces between text helps users read it more easily. Notice how I leave a line between paragraphs. If it was all together, it would take a lot of effort to read it, believe me.