Some internet marketers try to ‘innovate’ using some weird fonts, and while they may like them, most users don’t. In fact, most will have trouble trying to read things if they’re written in a font they’re not used to.

Another problem is that if the font you’ve chosen isn’t on the visitors computer, then the text won’t appear the way you would wish it to do so.

That is why I recommend you to stick with only one of 3 fonts, which are the most common ones for web pages: Arial, Verdana and Tahoma. No others will do the trick as much as that one.

Remember, your website must have great content, but if users are having trouble even reading that content, you’re loosing potential costumers (and money, obviously).

Another important aspect is the font size. Recent browsers have zooming options, but you don’t want to make users have to mess up with them to be able to read what you’ve written, right? They’ll just leave the website and find the information somewhere else.

Another important rule is: Don’t use dark backgrounds. They may seem cool at first, but they have text extremely hard to read.